For software vendors, building products that can win in the competitive and dynamic world of enterprise software is hard. While many promising startups land first customers, few really have what it takes to build a sustainable product and product organisation that can truly scale.  Finding the balance between customers’ functional requirements, sales pressures, new innovations, technical debt and the cost of application transaction growth requires a product management organisation that can build, commit and communicate decisively.  

Do you understand how to work with industry analysts, build partnerships and alliances,  and sustain long-term relationships with those customers that will really make the difference?  Perhaps you want to change from building customer consulting solutions to standard enterprise software?  Can you really build global product when compliance demands shift? 

Otter Advisory can help you grow the best product you can.  Founder Thomas Otter  spent over five years’ analysing enterprise tech at the world’s foremost analyst firm, Gartner,  helping thousands of organisations and hundreds of vendors become more successful. For the last five years he led SAP SuccessFactors Employee Central from a handful of customers to thousands.  He helped drive triple digit revenue growth, and built a powerful product organisation in a complex post-merger environment.

Bring that experience and insight to your organization.