Meet me at Unleash
After a great talk with the very insightful Leoni Janssen earlier this year, I wrote the following on my office whiteboard:
narrative -> behaviour -> culture -> future of work // how comms links to HR
The stories we tell about ourselves define our behaviour at work. Behaviour defines culture. Culture defines how we will cope when the future of work changes business.
I love this clear through line from the storytelling of communications to culture to how we will manage the future of work, and I'm tucking it in my back pocket as I head off to Unleash next week to mingle with the HR experts. Looking forward to the amazing speaker line-up and hopefully some great 1:1 conversations!
Charlotte believes that in the attention economy, strategy and story need to be symbiotic.