Inside information about a range of high impact leadership and communications topics - Charlotte Otter

Charlotte Otter

Charlotte Otter

Charlotte believes that in the attention economy, strategy and story need to be symbiotic.

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An image of a buffet of food, including cold meat, cheese, fruit and crackers

Cooking with words

Last week I wrote my 54-year writing biography on LinkedIn. It encompassed falling in love with...
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Comms champions: Focus on André Schwämmlein, CEO of Flixbus

CEOs are naturally authorities - they lead companies, after all. However, very few CEOs demonstrate...
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Marketing and communications: What's the difference?

In the last two weeks I have been asked this question more than once. Having worked mostly in large...
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Communication

I tried to break up with my phone

I tried to break up with my phone. It didn't go that well.
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Picture of two novels by Charlotte Otter - Karkloof Blue and Balthasar's Gift

Five things I learned from novel-writing

Here are five things I learned writing and publishing two novels that are relevant to my work today:
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Fixing the disconnect - Time for leaders to scrap their cognitive biases and communicate for impact

The disconnect between leaders and employees is real and urgent. Here are some thoughts on...
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Communication

Comms champions - the early stage leaders who are acing it

Early stage leaders are their own corporate communications department. On top of founding a...
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Communication

Meet me at Unleash

After a great talk with the very insightful Leoni Janssen earlier this year, I wrote the following...
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