For investors, information asymmetry makes investing in or acquiring software companies a risky proposition. Private equity firms often lack the detailed vertical industry knowledge to spot opportunities, accurately assess the market for a product, or quickly gauge the quality of the products and product teams. And then, after acquisition, it is often hard to form an organisation that can retain and sustain product and engineering teams, while scaling up for growth and ultimately investment return. Buy-side and sell-side equity analysts demand insight into competitive dynamics and market disrupters.

Otter Advisory’s insight and experience will help you make more informed investment decisions. Founder Thomas Otter spent over five years’ analysing enterprise tech at the world’s most foremost analyst firm, Gartner, helping thousands of organisations and hundreds of vendors become more successful. For the last five years he led SAP SuccessFactors Employee Central from a handful of customers to thousands. He helped drive triple digit revenue growth at SAP SuccessFactors, and built a powerful product organisation in a complex post-merger environment. His industry network is extensive. 
Whether it is product assessment within the time constraints of a competitive bid, market scouting, post acquisition governance, or expanding the team, Otter Advisory can tailor a service for your needs.