by Thomas Otter | Jun 11, 2020 | HRTECH, marketing, Start up
Recently I saw two product demos. Both were about 15 minutes long, but they were very different. One worked really well and one didn’t. Both products are innovative and exciting. One demo was done by a professional pre-sales person. It told a simple story. Every...
by Thomas Otter | May 18, 2020 | Acquisition, Back to the Future series, HRTECH, marketing, Start up, Uncategorized
I have spent most of my career working at, and analysing mega-vendors. Portfolios, markets, pricing maneuvers, customer leverage, acquisitions, suites, sales enablements, alignments and realignments, ‘strategic’ customers, MQ positions, rebrandings,...
by Thomas Otter | Sep 25, 2019 | Back to the Future series, conference, Start up
There is an obvious attraction to buying a broad suite solution. The benefits are oft repeated, and range from end to end user experience, global consistent processes, broader insights through suite wide analytics, vendor viability, lower integration costs, to more...
by Thomas Otter | Aug 8, 2019 | Back to the Future series, Start up, Uncategorized
First page of Discourses by Epictetus Don’t set your heart on so many things,” says Epictetus. Prioritize. Train your mind to ask: Do I need this thing? What will happen if I do not get it? What if it all happens all at once? I return often to this quote, to the point...
by Thomas Otter | Jan 23, 2019 | conference, Start up
Over the years I have been to many software conference and events. And just before it was übercool to throw out things that don’t provide joy, I disposed of a massive pile of conference badges from Gartner symposiums, Sapphires, Risings and Openworlds and...
by Thomas Otter | Dec 5, 2018 | Start up
Workplace harassment is evil. It can make lives a misery. Victims often feel unable to speak out. If they do, they face an inquisition, often by the very HR department they turn to help from. In many cases they risk their careers and livelihoods and face ridicule if...
