by otteradvisoryadmin | May 20, 2020 | Accessibility, conference, devops, marketing
I spent some time this evening watching the Microsoft build event, mainly James Phillips’ session on the Power stuff. (That isn’t the proper name, but you know what I mean). I’ll go back and watch the main keynotes, probably once I have read what my...
by Thomas Otter | May 18, 2020 | Acquisition, Back to the Future series, HRTECH, marketing, Start up, Uncategorized
I have spent most of my career working at, and analysing mega-vendors. Portfolios, markets, pricing maneuvers, customer leverage, acquisitions, suites, sales enablements, alignments and realignments, ‘strategic’ customers, MQ positions, rebrandings,...
by Thomas Otter | Apr 2, 2020 | HRTECH, Launch, marketing
I hope everyone is well and staying safe. Over the last year or so, working with HR Tech software companies, bigger corporates and investors, I’ve noticed that many start ups, scale ups and even established vendors don’t have the optimal marketing set up. I‘d...
