by Thomas | Oct 12, 2020 | HRTECH, Launch, marketing, product management., Start up
Warning: long, rambling metaphor. Readers of my blog and twitter feed will have seen that I have an interest in music. One of my favourite albums is the first Stone Roses Album, The Stone Roses. I play this record a lot. Here is the song, Waterfall, from the album....
by Thomas | Sep 2, 2020 | conference, HRTECH, marketing, product management.
This post originally appeared in German on the Haufe Personal website. I write a regular column there, covering #HRTECH. I figured I’d post the english draft here. Thanks Michaela for the German translation. You may know the back story about “Made in...
by Thomas | Jun 11, 2020 | HRTECH, marketing, Start up
Recently I saw two product demos. Both were about 15 minutes long, but they were very different. One worked really well and one didn’t. Both products are innovative and exciting. One demo was done by a professional pre-sales person. It told a simple story. Every...
by Thomas | May 20, 2020 | Accessibility, conference, devops, marketing
I spent some time this evening watching the Microsoft build event, mainly James Phillips’ session on the Power stuff. (That isn’t the proper name, but you know what I mean). I’ll go back and watch the main keynotes, probably once I have read what my...
by Thomas | May 18, 2020 | Acquisition, Back to the Future series, HRTECH, marketing, Start up, Uncategorized
I have spent most of my career working at, and analysing mega-vendors. Portfolios, markets, pricing maneuvers, customer leverage, acquisitions, suites, sales enablements, alignments and realignments, ‘strategic’ customers, MQ positions, rebrandings,...
by Thomas | Apr 2, 2020 | HRTECH, Launch, marketing
I hope everyone is well and staying safe. Over the last year or so, working with HR Tech software companies, bigger corporates and investors, I’ve noticed that many start ups, scale ups and even established vendors don’t have the optimal marketing set up. I‘d...
