I hope everyone is well and staying safe. Over the last year or so, working with HR Tech software companies, bigger corporates and investors, I’ve noticed that many start ups, scale ups and even established vendors don’t have the optimal marketing set up. I‘d like to introduce you to Otter Advisory Marketing Services.
Otter Advisory Marketing Services
Modern enterprise tech marketing is a highly specialised discipline, and I have been looking for someone with deep and specific marketing skills to complement my product and analyst experience. I’m thrilled to be partnering with Rachel Jenkins, a seasoned Tech marketer with close to 15 years in HR Tech marketing, the majority of which being to launch Workday HCM, Financials and mid enterprise GTM in Europe.
Together, we have designed service offerings to provide specialist marketing support to start up, scale up and established vendors. These offerings fall in three broad categories:
- Coaching and Mentoring – Ideal for vendors wanting to upskill their marketing staff or provide ongoing strategic and operational guidance.
- Advisory Services – Ideal for vendors with a strategic focus area who are without the skills or bandwidth in house to design strategy and execution processes. For instance, for US based vendors, launching in EMEA can be very challenging. Often smaller vendors find partnering with the larger vendors difficult.
- Outsourced CMO – Ideal for vendors in need of a strategic and dedicated part time Head of Marketing with deep experience in the HR Tech industry.
If you are interested in discussing these services, or meeting Rachel Jenkins, please let us know. We are looking forward to help you make the very best of your potential. The launch of the marketing services is the first of a series of advisory services to come.